Corporate Responsibility

November 30, 2010 Leave a comment

Corporate Responsibility-  meeting the expectations of stakeholders beyond philanthropy and legal compliance.

Who are stakeholders?  They are customers, employees, and investors.  They also can be media, policymakers, and international organizations.

Best practices of Corporate responsibility.

  1. Demonstrate responsibility.
  2. Get the facts.
  3. Engage the critics
  4. Earn credibility
  5. Be transparent.

To name a few……

Source: Reputation Management

Categories: Reading Notes

A Look at Crisis Communication

November 30, 2010 Leave a comment

After speaking with many public relations professionals I have found that there is no typical schedule, week, or even a typical day.  I have found that there is one thing that a PR professional can count on is dealing with crisis situations.  This is something that a PR professional has to prepare for and something they have to react to very quickly.  Responding quickly is not enough.  The response that is given is most likely going to be scrutinized, so the response must be correct. 

There are many things to do during a crisis and also many things not to do in a crisis.  The way a PR professional handles the crisis will reflect on the company. 

When a crisis happens the story must be told.  Do not stay silent.  There is a really good reason for this.  If you don’t tell the story somebody else will.  The media will speculate on your “no comment” response and put words in your mouth.  The next thing is to tell the “whole” story immediately. 

Do not let the truth leak out slowly because this will cause problems for you and your company down the road.  It will look like you were withholding information from the media and this makes companies look bad.  Let the publis know that you have given them all the information you know at the time and that you will inform them on new information as soon as you are aware.

So to recap my points:

Tell the whole truth.

Tell the whole truth fast.

Don’t withhold information.

Don’t lie.

If you prepare for a crisis it will not be a way to avoid them.  Crisis is a real part of public relations and it is something that you will have to deal with on a regular basis.

This is just some information I have come across during my studies.  I hope it helps.

Categories: Topics of the Week

Crisis Communication

November 30, 2010 Leave a comment

There are things to do and things not to do when a crisis happens in the world of PR.


  1. Ignore the problem
  2. Tell half-truths
  3. Over-confess
  4. Shoot the messenger


  1. Tell the whole story.
  2. Tell the whole story fast.
  3. Tell what you are going to do to solve the problem.
  4. Control the message (don’t let the media control it for you).

One thing you can do before a crisis is prepare, prepare, prepare.  You don’t know when a crisis will strike or how it will strike, but one you care be sure that it will.

Source:  Reputation Management

Issues Management

November 4, 2010 Leave a comment

ISSUES MANAGEMENT-  is a corporate process that helps organizations identify challenges in the business environment (both internal and external) before they become crises.

Two prioritizing issues are Likelihood and Magnitude.

  • Likelihood-  How likely is it that this issue will play out to the companies disadvantage?
  • Magnitude-  If it does play out as a disadvantage, how significant is the harm?

Two Key tactics

  • analyze the problem
  • create a plan to protect the company

Source:  Reputation Management

Categories: Reading Notes

Integrated Communications

November 4, 2010 Leave a comment

INTEGRATED COMMUNICATIONS-  is a dynamic communication practice aimed at advancing not just the market plan, but the overall operating and business plan of the firm and in so doing aligning brand with reputation.

-One way messages don’t work in the present day.

-A tw0-way dialogue driven collaboration is the best practice.

-Leadership is not solo, it should be spread in an organization.

-Ask appropriate questions, Establish achievable goals,  and state measurable objectives.

Source: Reputation Management

Categories: Reading Notes

A Look at Coming Up PR Podcast

November 2, 2010 7 comments

I listened to Coming Up PR podcast.  This podcast centers on public relations and especially students that are interested in public relations.  This exact podcast was about the topic of investor relations.  The public relations professional that they interviewed was a professional in this field. 

Catalina Dorobetti said that in investor relations the main goal is not to pitch the media.  Her main goal for investor relations is financial reporting.  She stated that in this field financial knowledge is beneficial but not a must.  She seemed to think that a communications background is more important.  She also says that social media is very useful.  I would have to agree because social media is taking over most forms of public relations.  Proofreading is something that can make or break a company. 

I really liked this certain podcast because it really appeals to public relations student.  Even though this podcast was presented in a relaxed format, it really gave good information in their question and answer format.  I think it is cool for listeners to hear a different side of public relations.  This podcast is not put out by an older generation which is good but can turn some of the younger generation away.  I think a younger more current format and style can help relate to a younger public relations generation. 

The more podcasts I listened to the more I gained respect for Coming up PR.  Their podcasts are entertaining and actually hold my attention more than most other podcasts.  I gain a lot of insight on different topics in the world of public relations as well as other fields related to public relations.

Overall, I would recommend this podcast to other PR students.  I think it would be beneficial for them to listen.

Categories: Topics of the Week

Global Corporation Communications

November 2, 2010 Leave a comment


-Credibility and trust are at the core of Global Corporation Communications.

-Staff in Global communications should be centralized.

-Practicioners must relate message to audience. 

-The Internet is essential to use for fast communication and unity of message.

-Knowledge of different cultures and practices are key in keeping quality relations with foreign countries.