Archive for the ‘Uncategorized’ Category

Crisis Communication

November 30, 2010 Leave a comment

There are things to do and things not to do when a crisis happens in the world of PR.


  1. Ignore the problem
  2. Tell half-truths
  3. Over-confess
  4. Shoot the messenger


  1. Tell the whole story.
  2. Tell the whole story fast.
  3. Tell what you are going to do to solve the problem.
  4. Control the message (don’t let the media control it for you).

One thing you can do before a crisis is prepare, prepare, prepare.  You don’t know when a crisis will strike or how it will strike, but one you care be sure that it will.

Source:  Reputation Management


Global Corporation Communications

November 2, 2010 Leave a comment


-Credibility and trust are at the core of Global Corporation Communications.

-Staff in Global communications should be centralized.

-Practicioners must relate message to audience. 

-The Internet is essential to use for fast communication and unity of message.

-Knowledge of different cultures and practices are key in keeping quality relations with foreign countries.

Community Relations

October 27, 2010 2 comments


1.  Arrogance-  Do not have action without empathy

2.  Broken Promises-  Losing the safe feeling of commitment can lead to the loss of trust in other aspects.

3.  Creating Fear-  Do not create of a fear of unreliability.

4.  Deception-  This causes disappointment because expectations won’t be met.

5.  Disrespect-  This causes uneasiness which cause bad relationships.

Source:  Reputation Management

Categories: Uncategorized

A Look at Waxing Unlyrical

October 27, 2010 1 comment

The blog Waxing Unlyrical is such an interesting public relations blog that I enjoy reading on a daily basis.  I find it has interesting information and practical advice for a PR student or a new PR professional.  Shonali Burke, the author of this blog, gives readers an interesting look at the world of Public Relations.  This blog goes past the just writing press releases.  One thing that Waxing Unlyrical focuses on is the use of social media in the world of PR.  This is very practical because modern PR is shifting toward this outlet more and more every day.

I like some of Waxing Unlyrical’s names of blog posts.  They are very catchy and seem to really pull the reader in.  Blog posts like “The Good, the Bad, and the Ugly of PR” and “Is Yours a Signature of Excellence”  are just a couple of the many names that stood out to me. 

Another good part about this blog is that it is not just one-dimensional.  It cover topic that relate to PR as well.  Marketing, business, and networking are just a few of the extra topics that are in the blog.  Shonali gives her blog a fun feel, but it does have helpful content as well.

In the future, I would like my blog to be close to what Waxing Unlyrical is today.  It is just a really cool and informative PR blog that any PR student should check out on a regular basis. 

The blog has definitely help me hone my skills in the area of PR and has actually made my interest in going into the field go up. 

I recommend any person interested in PR to check out this really cool blog.

Again, it is Waxing Unlyrical

Organizational Communication (Chapter 5)

October 14, 2010 Leave a comment

It is very important to make decisions that align employee PERFORMANCE with reputational interests.

Here are some tips to execute these practices.

1.  Communicate strategies via commander’s intent.

2.  Stay on the message in words and actions.

3.  Rally around a cause in times of trouble.

4.  Practice “delivering the brand” before a customer encounter

Source:  Reputation Management