Archive for the ‘Topics of the Week’ Category

10 Things I Learned From My Corporate PR Class.

December 2, 2010 1 comment

I learned a lot this year in my Corporate PR class, but here is my top 10 list.

#1 Networking is important:  Whether is the traditional face-to-face handshaking way or the newer social media way, networking is important for a PR student.  PR students want a career and the only way to get one is to know people who can help you get there.

#2 Prepare. Prepare. Prepare.  Preparation is something I always have known the importance of, but it seems that it is such a vital aspect in Corporate PR.  If you are not on your toes and prepared for anything, then you are only making it harder on yourself and your company.

#3 Blogging.  I learned the importance of blogging.  Not just fluffy blogging, but actually writing meaningful substance that is meaningful to the readers.

#4 Importance of Social Media.  Before this class I thought social media was just for talking to my friends, but know I know it can be used as a valid tool for PR.

#5 Podcasts are Helpful.  The only podcasts I had ever listen to before was the occasional sports talk show, but I listened to many PR podcasts and they seem to really help me comprehend PR ideas.

#6 Interview Professionals.  Sometimes as a college student it is tempting to think you have everything figured out, but after interviewing a PR professional I learned I had a lot to learn.

#7 How to Produce a Small Campaign.  This semester I had the opportunity to help in a campaign for the new Sprint 4g service.  Our group put on an event and it was helpful to learn the ins and outs of event planning.

#8 Writing is Essential.  After talking to a few PR professionals I learned that writing is essential in the PR world. 

#9 Don’t Be Afraid to Ask Questions.  I didn’t know much about Corporate Pr going in to this class.  I learned to swallow my pride and admit I didn’t know some things.  I learned the importance of asking questions.

#10  Enjoy What You Do.  I have learned that I really love public relations and I feel that it is something that I would love to do.

Categories: Topics of the Week

PR Resume Writing Tips

December 2, 2010 Leave a comment


I hope this video helps you in your quest for writing a quality PR resume. I know as a PR student myself I’m very interesting in finding a job in the near future. Again, I hope this video helps a little in that process.

Categories: Topics of the Week

Site Stats

December 1, 2010 4 comments

As I check my stats on this WordPress blog I learn a lot of things about the nature of my blog.  I learn how many people view my site on any given day.  I learn why they came to my site and what they viewed.  I can see if someone referred a viewer from another site and I can see how people found me on a search engine.  These are all important facts that a blogger should know about their site.  When you become aware of these stats then you can cater your site to them.  It will help you know who’s helping you and what people are wanting to read.

I think it is important for a PR professional to check the stats of their company’s website because it can help them in the things I mentioned before.  Knowing who you’re talking to is very important.  Analyzing stats lets you do this very thing. 

I have been blogging for about two years now and I can’t remember many things more important than analyzing my stats.  One good thing about WordPress blogs is that the stats are built-in.  This makes it much easier because you don’t have to go to an outside source for your stats.

Another thing that I would like to add to this post is the value of Google alerts.  This helps alert you when your name is mentioned somewhere online.  I recently used the name of a PR podcast name Coming Up PR.  They contacted me about my post.  I am located in Lakeland, FL, and they are located in Canada I believe.  This just shows the importance of Google alerts because people so far away can see when they are talking about each other.  This helps in networking as well as company awareness. 

I hope you can how much I believe site stat analyzing is important.  I hope it helps you.

Categories: Topics of the Week

Public Speaking

November 30, 2010 Leave a comment

In the field of PR, as in most professional fields, public speaking is one of the most important aspects of being professional.  Knowing how to speak well in public is a skill than can greatly help a person their career.  I would like to share some tips that I have found to help me in my public speaking. 

#1 Be prepared.  Nothing is worse than going into a speech unprepared.  This can lead to an unorganized speech that does not hold the attention of the audience.  Everything runs smoother in a speech when the speaker is prepared for what he/she is presenting.

#2 Know your audience.  It is very important for a speaker to know who they are speaking to.  A speaker wouldn’t want to speak about something that would relate to a younger crowd when speaking to an elderly crowd. It is important to relate to your audience so you can connect with them.

#3 Dress to impress.  It is very important to look the part when you are speaking in public.  Appearance is the first thing people will notice about you.  Make this first impression count.  It may make or break your speech.

#4 Speak up.  Having a clear voice is important during a speech.  Make sure to speak loud enough that everyone can hear what you are saying.  If you put a lot of time into the speech then you want people to hear what you are saying.

#5 Make on outline.  DO NOT read your speech word for word.  This can be a huge turnoff while listening and it can seem very unprofessional.  Make a shell of a speech and go off that.  In doing this, you can sound more impromptu and professional.

#6 Be passionate.  Be passionate about what you are speaking about.  Even if you are not originally interested in the topic you have to train yourself to be.  This will make it much easier to learn about the topic ad present a quality speech.

#7 Use PowerPoint in Moderation.  Don’t put your whole speech on PowerPoint slides.  If you are using PowerPoint make sure to put only a few words on the screen.  Also, don’t use too many pictures and keep the font away from the extreme looks.  Only refer to your PowerPoint.

#8 Practice.  I have found practicing can be one of the most helpful things when preparing for a speech.  The more times you recite the speech the more smooth it will go.

#9 Be genuine.  You will never connect with a crowd if you can’t make them think you are genuine about what you are talking about.  This can be key in persuasive speeches.

#10 Relax.  It can be very scary speaking in front of people, but remember its just a speech.  Don’t let the fear grip you.  Think of something that calms you and attack the speech with everything in you.

Categories: Topics of the Week

A Look at Crisis Communication

November 30, 2010 Leave a comment

After speaking with many public relations professionals I have found that there is no typical schedule, week, or even a typical day.  I have found that there is one thing that a PR professional can count on is dealing with crisis situations.  This is something that a PR professional has to prepare for and something they have to react to very quickly.  Responding quickly is not enough.  The response that is given is most likely going to be scrutinized, so the response must be correct. 

There are many things to do during a crisis and also many things not to do in a crisis.  The way a PR professional handles the crisis will reflect on the company. 

When a crisis happens the story must be told.  Do not stay silent.  There is a really good reason for this.  If you don’t tell the story somebody else will.  The media will speculate on your “no comment” response and put words in your mouth.  The next thing is to tell the “whole” story immediately. 

Do not let the truth leak out slowly because this will cause problems for you and your company down the road.  It will look like you were withholding information from the media and this makes companies look bad.  Let the publis know that you have given them all the information you know at the time and that you will inform them on new information as soon as you are aware.

So to recap my points:

Tell the whole truth.

Tell the whole truth fast.

Don’t withhold information.

Don’t lie.

If you prepare for a crisis it will not be a way to avoid them.  Crisis is a real part of public relations and it is something that you will have to deal with on a regular basis.

This is just some information I have come across during my studies.  I hope it helps.

Categories: Topics of the Week

A Look at Coming Up PR Podcast

November 2, 2010 7 comments

I listened to Coming Up PR podcast.  This podcast centers on public relations and especially students that are interested in public relations.  This exact podcast was about the topic of investor relations.  The public relations professional that they interviewed was a professional in this field. 

Catalina Dorobetti said that in investor relations the main goal is not to pitch the media.  Her main goal for investor relations is financial reporting.  She stated that in this field financial knowledge is beneficial but not a must.  She seemed to think that a communications background is more important.  She also says that social media is very useful.  I would have to agree because social media is taking over most forms of public relations.  Proofreading is something that can make or break a company. 

I really liked this certain podcast because it really appeals to public relations student.  Even though this podcast was presented in a relaxed format, it really gave good information in their question and answer format.  I think it is cool for listeners to hear a different side of public relations.  This podcast is not put out by an older generation which is good but can turn some of the younger generation away.  I think a younger more current format and style can help relate to a younger public relations generation. 

The more podcasts I listened to the more I gained respect for Coming up PR.  Their podcasts are entertaining and actually hold my attention more than most other podcasts.  I gain a lot of insight on different topics in the world of public relations as well as other fields related to public relations.

Overall, I would recommend this podcast to other PR students.  I think it would be beneficial for them to listen.

Categories: Topics of the Week

A Look at Waxing Unlyrical

October 27, 2010 1 comment

The blog Waxing Unlyrical is such an interesting public relations blog that I enjoy reading on a daily basis.  I find it has interesting information and practical advice for a PR student or a new PR professional.  Shonali Burke, the author of this blog, gives readers an interesting look at the world of Public Relations.  This blog goes past the just writing press releases.  One thing that Waxing Unlyrical focuses on is the use of social media in the world of PR.  This is very practical because modern PR is shifting toward this outlet more and more every day.

I like some of Waxing Unlyrical’s names of blog posts.  They are very catchy and seem to really pull the reader in.  Blog posts like “The Good, the Bad, and the Ugly of PR” and “Is Yours a Signature of Excellence”  are just a couple of the many names that stood out to me. 

Another good part about this blog is that it is not just one-dimensional.  It cover topic that relate to PR as well.  Marketing, business, and networking are just a few of the extra topics that are in the blog.  Shonali gives her blog a fun feel, but it does have helpful content as well.

In the future, I would like my blog to be close to what Waxing Unlyrical is today.  It is just a really cool and informative PR blog that any PR student should check out on a regular basis. 

The blog has definitely help me hone my skills in the area of PR and has actually made my interest in going into the field go up. 

I recommend any person interested in PR to check out this really cool blog.

Again, it is Waxing Unlyrical