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Crisis Management in Public Relations

December 16, 2010 Leave a comment

My corporate public relations professor asked each student to review a chapter in our textbook.  My chapter was Crisis Management.  I learned many things about this issue, but I would like to highlight three points.

  1. Prepare. Prepare. Prepare.  I learned that a crisis situation will most likely happen to each and every PR professional.  One can’t predict when these are going to happen, but one can prepare for when it does.  Preparation will help the damage to be minimal and end quickly.
  2. Tell the truth, tell it fast, tell it all.  It is important for a PR professional to tell the truth and to never lie to the public.  Also, it is very important to tell the whole truth.  If a professional tell part of the truth or withholds fact it can be detrimental to the company.  If a PR professional doesn’t tell the whole story fast and complete then someone else will tell it for them.
  3. Control the message (don’t let it control you.)  Dont let the media or the public tell your story.  Make sure to be honest, but be smart.  Don’t overconfess and DO NOT say “no comment.”

I hope this helps!

    
Categories: PR Connections

PR….More Than a Press Release

September 19, 2010 6 comments

Public relations is a complex science.  Many people who are not working in this field percieve PR as something that it truly isn’t.  PR doesn’t stand for just press release.  It means so much more.

The PR blog Waxing Unlyrical published a post that was very interesting.  It talked about how PR is not dead and showed some interesting aspects of PR. 

We are in a digital age and PR entails way more than just your everyday press release.  I believe, with the advent of social media, PR pros have more opportunities than ever to spread the word. 

I agree with waxing Unlyrical because PR is just more than publicity and getting your name out to the media or the public.  It’s all about reaching your public in an intimate way (hence the term “Public Relations”)

I feel that sometimes big corporations and organizations just try to put their name out and avoid crisis.  This is all well and good, but it makes a huge difference when a company actually cares about their publics and is not afraid to show that they are.

The article is very correct when it states that media relations is not the only type of PR in the world today.  Social media hasn’t killed it in spite of popular belief.

A company has to know who they are targeting and how they are going to target them.  Just like in life, it’s so important in the world of PR to know who you are and stay true to yourself.

This information and opinions are hopefully somewhat helpful to your thoughts about corporate PR.  I would like to give a special thanks to the blog Waxing Unlyrical for giving me inspiration and information about this topic. 

The main thing to remember is that PR is not dead.  There are endless possibilities to what true “public relations” can accomplished for a company.

Categories: PR Connections