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Crisis Communication

There are things to do and things not to do when a crisis happens in the world of PR.


  1. Ignore the problem
  2. Tell half-truths
  3. Over-confess
  4. Shoot the messenger


  1. Tell the whole story.
  2. Tell the whole story fast.
  3. Tell what you are going to do to solve the problem.
  4. Control the message (don’t let the media control it for you).

One thing you can do before a crisis is prepare, prepare, prepare.  You don’t know when a crisis will strike or how it will strike, but one you care be sure that it will.

Source:  Reputation Management

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