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Issues Management

ISSUES MANAGEMENT-  is a corporate process that helps organizations identify challenges in the business environment (both internal and external) before they become crises.

Two prioritizing issues are Likelihood and Magnitude.

  • Likelihood-  How likely is it that this issue will play out to the companies disadvantage?
  • Magnitude-  If it does play out as a disadvantage, how significant is the harm?

Two Key tactics

  • analyze the problem
  • create a plan to protect the company

Source:  Reputation Management

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