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Integrated Communications
INTEGRATED COMMUNICATIONS- is a dynamic communication practice aimed at advancing not just the market plan, but the overall operating and business plan of the firm and in so doing aligning brand with reputation.
-One way messages don’t work in the present day.
-A tw0-way dialogue driven collaboration is the best practice.
-Leadership is not solo, it should be spread in an organization.
-Ask appropriate questions, Establish achievable goals, and state measurable objectives.
Source: Reputation Management
Categories: Reading Notes
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