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Integrated Communications

INTEGRATED COMMUNICATIONS-  is a dynamic communication practice aimed at advancing not just the market plan, but the overall operating and business plan of the firm and in so doing aligning brand with reputation.

-One way messages don’t work in the present day.

-A tw0-way dialogue driven collaboration is the best practice.

-Leadership is not solo, it should be spread in an organization.

-Ask appropriate questions, Establish achievable goals,  and state measurable objectives.

Source: Reputation Management

Categories: Reading Notes
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