Home > PR Connections > PR….More Than a Press Release

PR….More Than a Press Release

Public relations is a complex science.  Many people who are not working in this field percieve PR as something that it truly isn’t.  PR doesn’t stand for just press release.  It means so much more.

The PR blog Waxing Unlyrical published a post that was very interesting.  It talked about how PR is not dead and showed some interesting aspects of PR. 

We are in a digital age and PR entails way more than just your everyday press release.  I believe, with the advent of social media, PR pros have more opportunities than ever to spread the word. 

I agree with waxing Unlyrical because PR is just more than publicity and getting your name out to the media or the public.  It’s all about reaching your public in an intimate way (hence the term “Public Relations”)

I feel that sometimes big corporations and organizations just try to put their name out and avoid crisis.  This is all well and good, but it makes a huge difference when a company actually cares about their publics and is not afraid to show that they are.

The article is very correct when it states that media relations is not the only type of PR in the world today.  Social media hasn’t killed it in spite of popular belief.

A company has to know who they are targeting and how they are going to target them.  Just like in life, it’s so important in the world of PR to know who you are and stay true to yourself.

This information and opinions are hopefully somewhat helpful to your thoughts about corporate PR.  I would like to give a special thanks to the blog Waxing Unlyrical for giving me inspiration and information about this topic. 

The main thing to remember is that PR is not dead.  There are endless possibilities to what true “public relations” can accomplished for a company.

Categories: PR Connections
  1. September 20, 2010 at 8:20 pm

    Great post! I really like what you had to say about the career in PR and how many people seem to misinterpret what we are there to do. I can also understand why companies try to avoid crisis, but a lot of times it is unavoidable, that is why it is called a crisis. I think that when a company steps up and takes a stand for what has happened within their organization, they are found respectable by the community.

  2. September 21, 2010 at 2:49 pm

    Joshua, thank you so much for citing my post as the inspiration for yours, as well as the props. I appreciate it, and look for great things to come for our field from your generation as you embark on your careers.

    • September 21, 2010 at 3:16 pm

      No problem Shonali, I enjoy reading your blog. It has great content an it inspires me as I begin to blog.

  3. October 6, 2010 at 10:33 pm

    Thanks for posting this! I definitely agree that PR is so much more than just press releases. I liked your point on big name corporations who like to avoid crisis and yet at the same time,a crisis is bound to happen and they need to be prepared for it if it should happen. Too often I think they forget what they work for, or more so who they work for. I’m sure it’s difficult to stay true to who you are in the PR world, but I agree that it’s important to know who you are and stick with it.

  1. September 20, 2010 at 8:22 pm
  2. November 3, 2010 at 9:24 pm

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