Home > Reading Notes > Ethics and Public Relations (Chapter 2)

Ethics and Public Relations (Chapter 2)

What is ethics?

Ethics is not morality.

-Some companies have ethics because the have a morality base.  Some companies have ethics to avoid problems with the public.

-Ethics concern behavior of a company or the people who are associated with the company.

-Ethics, morality, and legally all overlap themselves in the PR world.

Why Ethics Matter?

PR field has a bad reputation when it comes to ethics.  That is why having good ethics is so important.

-Innatention to ethics risks significant harm to a corporation’s reputation.  We saw before how important reputation is to a corporation.

-Preparation and ethics help morale rise in the company.

Source: Reputation Management

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