Public Relations is an up-and-coming industry. It is projected that public relations will be the one of the top ten fastest growing professions in the years leading up to 2016.
PR is more important now than ever and is being practice all around the world.
Challenges:
- Backing up words with actions.
- New communication technologies.
- Globalization.
- The media in general.
- Building trust.
- Survival
PR is a field that has limitless potential. The more the world grows and the more technology grows, the more opportunities will be available for PR professionals.
Source: Reputation Management.
PR consultants work in firms that offer communication services and advice to clients for fees.
The Triple Squeeze- Clients, employees, owners.
Tips for Managing Client Relationships:
- listen before talking or acting.
- know client company’s industry.
- be supportive of client’s service or product.
- be true to your client.
- communicate as much as possible.
Hope this helps.
Source: Reputation Management
Corporate Responsibility- meeting the expectations of stakeholders beyond philanthropy and legal compliance.
Who are stakeholders? They are customers, employees, and investors. They also can be media, policymakers, and international organizations.
Best practices of Corporate responsibility.
- Demonstrate responsibility.
- Get the facts.
- Engage the critics
- Earn credibility
- Be transparent.
To name a few……
Source: Reputation Management
There are things to do and things not to do when a crisis happens in the world of PR.
Don’t:
- Ignore the problem
- Tell half-truths
- Over-confess
- Shoot the messenger
Do:
- Tell the whole story.
- Tell the whole story fast.
- Tell what you are going to do to solve the problem.
- Control the message (don’t let the media control it for you).
One thing you can do before a crisis is prepare, prepare, prepare. You don’t know when a crisis will strike or how it will strike, but one you care be sure that it will.
Source: Reputation Management
ISSUES MANAGEMENT- is a corporate process that helps organizations identify challenges in the business environment (both internal and external) before they become crises.
Two prioritizing issues are Likelihood and Magnitude.
- Likelihood- How likely is it that this issue will play out to the companies disadvantage?
- Magnitude- If it does play out as a disadvantage, how significant is the harm?
Two Key tactics
- analyze the problem
- create a plan to protect the company
Source: Reputation Management
INTEGRATED COMMUNICATIONS- is a dynamic communication practice aimed at advancing not just the market plan, but the overall operating and business plan of the firm and in so doing aligning brand with reputation.
-One way messages don’t work in the present day.
-A tw0-way dialogue driven collaboration is the best practice.
-Leadership is not solo, it should be spread in an organization.
-Ask appropriate questions, Establish achievable goals, and state measurable objectives.
Source: Reputation Management
Think GLOBAL, act LOCAL
-Credibility and trust are at the core of Global Corporation Communications.
-Staff in Global communications should be centralized.
-Practicioners must relate message to audience.
-The Internet is essential to use for fast communication and unity of message.
-Knowledge of different cultures and practices are key in keeping quality relations with foreign countries.
Some Goals and Tools for Investor Relations
Goals
- Ensure that a company’s securities (stocks and bonds) are fairly and fully valued in the marketplace.
- Fulfill corporations’ affirmative disclosure obligations under law and government regulation.
- Create a competitive advantage.
Tools
- Quality press releases
- Full use of Internet
- Mass release for material news
Source: Reputation Management
Government Relations Best Practices
1. Shoot Straight- It’s always better to be honest. Being dishonest will only cause problems down the road.
2. Be Consistent- Being consistent shows stability which instills confidence.
3. Know Your Issues- If you don’t know what your working on you can’t be at the top of your craft.
4. Know Your Audience- Do your homework on this issue because knowing your audience can be one of, if not the most, important thing in Government relations.
5. Know Your Environment- You have to know your setting and situation to practice Government relations.
These are just some tips I learned from Reputation Management.
It is very important to make decisions that align employee PERFORMANCE with reputational interests.
Here are some tips to execute these practices.
1. Communicate strategies via commander’s intent.
2. Stay on the message in words and actions.
3. Rally around a cause in times of trouble.
4. Practice “delivering the brand” before a customer encounter
Source: Reputation Management
